Events

New York -- Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, along with Arthur Maglio of Douglas Elliman's Retail Group are bringing fashion designer Victor de Souza to a pop up boutique at 2312 Adam Clayton Powell Blvd. as he prepares for his New York Fashion Week debut on Sept. 3.

New York – Macy’s is launching an online wedding promotion in partnership with TV host and fashion consultant Clinton Kelly. Known as “Weddings with Clinton Kelly,” the promotion will include an online wedding hub with a collection of articles and videos to help build the perfect registry, as well as advice from Kelly.

Atlanta — Participating JLL-managed centers across the country will be hosting back-to-school events in August, as part of a partnership with Teen Vogue.
Teen Vogue Back-To-School Saturdays (BTSS) feature teen-oriented retailer sales promotions, entertainment, fashion shows, music, food and giveaways. The multi-platform initiative involves all of Teen Vogue’s assets in print, digital, social, mobile and event marketing.

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

As part of its efforts to generate traffic this back-to-school season, Office Depot is offering teachers in Florida a 20% discount off qualifying purchases during its Office Depot Rewards and MaxPerks Teacher Appreciation Events.

The events will be held at Office Depot and OfficeMax stores across Florida during select weeks this summer. In Florida, they’ll be taking place from August 2 through August 5.

Fingerprinting and DNA sampling are on back-to-school lists at Sam’s Club this year where the warehouse club operator is using the allure of free services to expose would-be members to its value proposition.

On Saturday, August 9 from 11 a.m. to 3 p.m. at clubs nationwide Sam’s is offering DNA testing and fingerprint kits as part of an annual free children’s health screening program. The screenings, which combine health and child safety information are available at the 596 Sam’s locations with a pharmacy.

Walmart kicked off its back-to-school promotional effort the way it does every seasonal selling initiative – with a big emphasis on low prices – but added a stronger digital component this year.

The retailer sought to bring a bit of Black Friday and Cyber Monday magic to its back-to-school efforts with a series of price cuts and limited duration offerings designed to generate sales and drive traffic to its stores and Web site.

Wayne, N.J. – Babies “R” Us has introduced a comprehensive series of services and solutions designed to help new and expectant parents with newborn feeding. The company has partnered with Medela, a manufacturer of breast pumps and postnatal supplies, to provide the Medela Breast Pump Rental Service to parents nationwide.