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Entertainment Tie-ins / Licensing

  • Banana Republic’s new ‘Love’ campaign includes partnership with Match.com

    New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

    To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


     

  • Target rocks out with Dora exclusive

    NEW YORK — A new line of apparel, toy and specialty goods inspired by Nickelodeon's Dora Rocks! is now avaible exclusively at Target stores and on Target.com through April.

    "We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, SVP retail development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

    Items available exclusively at Target include:

  • Samsung launches crowd-sourced designer bag

    NEW YORK — Samsung Electronics has partnered with New York-based designer to create the industry's first co-created print inspired by crowd-sourced sketches and images using the Galaxy Note II. The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, an award-winning, nationally-recognized charity that uses the arts to nurture the creative talents of at-risk children and youth. 

  • Quaker sports a new deal with NFL

    CHICAGO — The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.

  • Target announces brand and collection line-up for Canadian stores

    Mississauga, Ontario -- Target officially unveiled its partners, owned brands and limited-time only collections that will be featured in its Canadian stores, which will  start opening in March/April 2013.

    In addition to Target's ongoing partnerships, the Canadian stores will include an exclusive, limited-time only collaboration with Roots. The new Roots Outfitters collection for Target will offer fashion for women, men, boys, girls and toddlers, and will be available from March to June 2013.

  • Kate Hudson brings Hollywood style to Ann Taylor

    NEW YORK — Actress Kate Hudson is extending her relationship with Ann Taylor by developing a capsule collection for the fashion retailer. In addition, Hudson will return as ambassador of its spring and summer 2013 campaigns. 

  • Pepsi hits right notes with Grammy sponsorship

    PURCHASE, N.Y. — Pepsi is giving fans a richer Grammy experience by partnering with The Recording Academy and entertainment platform Vevo, to create the "Best New Artist" video series.

  • Target sinks teeth into 'Twilight' exclusive

    MINNEAPOLIS — Target is giving "Twi-hards" an exclusive way to experience the final installment of the "Twilight" series with its offering of a three-disc deluxe edition DVD and exclusive two-disc deluxe edition Blu-Ray. Available only at Target stores on March 2 and for preorder at Target.com now, the exclusive Target version features more than 50 minutes of never-seen-before bonus content giving Twilight fans a new way to experience the saga.

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