Entertainment Tie-ins / Licensing

Jelly Belly Candy Company is set to launch a new flavor to its collection: the Draft Beer Jelly Belly jelly bean. Jelly Belly will debut the new flavor at the Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany.

The beer flavor has been a popular request by consumers for decades, according to the company.

"This took about three years to perfect," Ambrose Lee, research and development manager for Jelly Belly Candy Company, said. "The recipe includes top secret ingredients, but I can tell you it contains no alcohol."

Now that we know the two teams that are heading to Super Bowl XLVIII Sunday, Feb. 2, Gillette is offering a chance for football fans to score last-minute tickets to the big game via Twitter.

Linebacker Clay Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52 between now and Jan. 24.

St. Louis - Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.

She will be responsible for branding, marketing, public relations, creative, licensing and corporate sales and will report to Sharon John, CEO of Build-A-Bear Workshop.

Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
 
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.