Entertainment Tie-ins / Licensing

SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

PLANO, Texas — JCPenney announced that Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.

SEATTLE — Amazon.com has launched the Entertainment Collectibles Store (amazon.com/entertainmentcollectibles) which offers more than 350,000 unique and rare collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees. 

Amazon customers can browse collectibles by item type, entertainment type, autographed, price and year to find everything from classic photographs and original manuscripts to signed artist contracts and autographed movie posters.

MINNEAPOLIS — Target has partnered with pop music group Mindless Behavior to let fans write lyrics for the band, the mass merchandise retailer said Thursday.

The contest, called "Your Lyrics, Their Voices," gives fans the opportunity to write their own song lyrics for a verse of a special fan edition of the title track for the album "All Around the World."

LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year.

BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

NEW YORK — With Toy Fair happening now in New York City, the Toy Industry Association has revealed what it believes are the top toy trends for 2013. 

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

NEW YORK — New York & Company and actress Eva Mendes announced that they have signed a multi-year agreement to collaborate and create a co-branded seasonal capsule collection available at New York & Company (NY&C) stores nationwide and online beginning fall '13. Additional terms of the deal were not disclosed. The to-be-named label will feature apparel and accessory items inspired by Mendes' own personal style and red carpet looks.