Entertainment Tie-ins / Licensing

Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan's men's pre-fall collection.

Hollister plans to open the Hollister House this summer from Memorial Day weekend through early August. The brand, rooted in Southern California, will feature new summer styles and host music performances at the beach house all summer long.

The lineup of musical artists includes Ariana Grande, Chromeo (DJ set), Cody Simpson, Lucy Hale, MKTO, Timeflies and Zendaya.

PetSmart is hitting the road for its first-ever Inspiration Waggin’ six-city tour in the United States and Canada, and is leveraging social media to promote it.

As the truck makes its way across the country, dogs, puppies and cats will visit retirement centers, university campuses and local spots so people can benefit from a wagging tail and some unconditional love. The Inspiration Waggin’ will make stops in:

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Canton, Mass. - Dunkin' Donuts, has launched “FinDD Eli”, an interactive on-the-cup instant win game available in the New York metro area. The peel-and-reveal game will be featured on specially marked medium and large iced beverage cups at participating Dunkin' Donuts restaurants, while supplies last

Sport Chalet is turning 55 this year and to mark its anniversary, the retailer is taking a look at some of the biggest fitness trends and milestones from the past five decades, and forecasting trends consumers can expect in the decade to come.

In 1959, Norbert and Irene Olberz opened an intimate ski shop in La Canada Flintridge, Calif. Now there are 51 stores in four states, featuring the industry's top brands across a variety of sports and fitness activities.  

As part of a competition between Fruity Pebbles and Cocoa Pebbles to see which cereal is more popular with fans, Post Foods announced two professional American soccer players to grace its cereal boxes. Omar Gonzalez of the Los Angeles Galaxy will join WWE star John Cena on Team Fruity, while Olympic gold medalist and forward of the Portland Thorns, Alex Morgan, will join basketball star Kyrie Irving on Team Cocoa.