Entertainment Tie-ins / Licensing

Sears and its Shop Your Way loyalty program are prepared to make a splash in New York next week by playing a major role in the city’s Food Network New York City Wine & Food Festival presented by Food & Wine.

New York’s premier culinary event will be held October 18-20 and Sears and Shop Your Way are expanding their presence this year and plan to showcase stylish and affordable lines of patio furniture, Kenmore grills and indoor and outdoor entertainment with Sears designer and TV personality Ty Pennington.

Folgers is leveraging social media for its latest ad campaign, called “The Best Part.” The interactive strategy encourages users of the brand to read and share positive news through social news feeds.

Leading “As Seen on TV” product producer TeleBrands took Marketer of the Year honors at the recent Electronic Retailing Association’s annual Moxie Awards.
In addition to top marketer accolades, the company’s Pocket Hose product was recognized as Best Short Form Infomercial.

Goleta, Calif. -- Teva has opened its first retail location, at Orlando Premium Outlets, in Orlando, Fla. The store features footwear for travel and everyday adventure, from sandals and trail shoes to sneakers, boots, and water shoes.  

Plano, Texas -- J.C. Penney Co. is set to launch Disney branded shops inside 565 Penney stores on Oct.4. The shops will offer toys, collectibles and children's apparel designed for Penney and showcasing various Disney characters, including those from Toy Story and Monsters University and Disney Junior shows.

Duck Tape brand duct tape is getting ready for Halloween with a product offering that will allow Halloween enthusiasts to jazz up Halloween décor, costumes and crafts and participate in the brand's Stick or Treat Jack-O-Lantern contest.

For the contest, participants can decorate their own real or artificial pumpkin using the palette of Duck Tape colors and designs for a chance to win a $1,000 cash grand prize. Participants can create a classically spooky Jack-O-Lantern or a Halloween-inspired monster.

Forever 21 has unveiled Bats & Cats, a limited edition collection of women’s and men’s apparel and accessories designed by Forever 21. The collection features 63 current pieces modeled by Atlanta de Cadenet Taylor, model, DJ and daughter of Duran Duran bassist John Taylor.

Rock Hill, S.C. — Sam’s Club will open its new Rock Hill, S.C., club on Sep. 26. The grand opening will feature Greg Olsen, tight end for the Carolina Panthers, graffiti artist Reid Bramhall, face painting by Tony the Tiger and a book signing by TV chef and restaurateur Jami Deen.

Toys ‘R’ Us has opened Trick ‘R’ Treat “Bootiques” inside Toys "R" Us stores nationwide and online at Toysrus.com. These in-store shops feature a broad assortment of Halloween costumes, accessories, candy and gear.

Bentonville, Ark. -- Walmart is launching its first-ever original reality series developed for the web. The new weekly web series highlights 20 finalists in the Walmart Get on the Shelf contest, which lets entrepreneurs present products to Walmart customers.