Entertainment Tie-ins / Licensing

No longer content as a social platform for sharing promotional offers, DealPlus.com has relaunched its site to include new capabilities for users to feature curated assortments of merchandise.

With the help of Chrystal Baker from DuoDishes.com, Naylet LaRochelle from Miami has won the sixth annual Dole California Cook-Off grilling competition and a grand prize of $25,000 for her winning recipe, Breezy Indian-Spiced Chicken with Mango-Peanut Sauce, Dates and Grilled Mango.

Burlington, Vt. - Ben & Jerry’s Scoop Truck is launching a month-long tour in New York City July 1-28 and in Portland, Oregon, July 1-29, giving away free ice cream scoops in an omnichannel promotion. Customers can follow the trucks on Twitter to see where they are located and also send tweets to win direct delivery of free ice cream.

San Francisco – The Levi’s brand is launching a new omnichannel global brand campaign, "Live in Levi's," developed out of a creative collaboration with FCB (Foote, Cone & Belding) and The House Worldwide.

The Walmart Foundation has kicked off a summer-long initiative to help children and families gain access to nutritious meals and learn healthy-eating habits. Walmart is also collaborating with Chef Lorena Garcia, chef and author with TV appearances on Bravo’s “Top Chef Masters” and NBC’s “Biggest Loser,” to launch the Eat Healthy Together Challenge on Twitter.

If a shopper has ever wanted 10 yards of Nerds candy, a new product from Duck Tape has it covered. The two brands have teamed up to create a new tape that features the crunchy candy.

The 10-yard roll of tape is aimed at consumers interested in crafts, or personalizing notebooks and accessories.

In an effort to find homes for pets through its new pet adoption service, online retailer Overstock.com has launched a new video featuring animal advocate Jill Rappaport.

Rappaport is a former “Today Show” correspondent, reporting on entertainment for 17 years before turning her attention to animal issues with her segment “Bow to Wow,” which gave shelter dogs a makeover.

Pedigree has launched its 50-state animal shelter renovation project with the help of Miranda Lambert in Tishomingo, Oklahoma, the country singer’s hometown.

“I started supporting this shelter to ensure every dog in my hometown would have a safe place to stay and enough food to fill their bellies. And Pedigree has helped me deliver on both those promises,” Lambert said at the event, where she and several community members and Pedigree employees cleaned the shelter and erected agility courses.