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Entertainment Tie-ins / Licensing

  • 6pm.com invites public to Tweet or Pin outfits for fashion show

    6pm.com, the sister site of Zappos.com, which is owned by Amazon, is launching its first-ever live streaming fashion show and inviting the public to share via social media outfits inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness.

    The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

  • Westchester’s Ridge Hill mall to add indoor skydiving

    Yonkers, N.Y. - Forest City Ratner Companies, the developer and owner of Westchester’s Ridge Hill mall in Yonkers, New York, is adding an indoor skydiving facility, one of only 14 in the U.S.

    IFly Indoor Skydiving will break ground this fall with an estimated completion date in early 2015.

  • Warby Parker, Dallas

    Warby Parker, the hip online eyewear retailer, has opened its sixth retail location, a 1,050-sq.-ft. store in Dallas.  

  • Online discounter 6pm.com runs social contest

    Las Vegas – Online discount apparel and footwear retailer 6pm.com is launching its first-ever live streaming fashion show and inviting the public to share summer outfits, inspired by the brand's top six summer trends: seaside sorbet, nautical by nature, athletic luxe, neutral notes, feminine flair and metallic madness. The top 10 submitted looks will be featured in the Style by 6pm.com Summer Fashion Show, with winners receiving a $250 6pm.com e-gift card.

  • Wayfair allows direct shopping from HGTV shows

    Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.

  • Pizza Hut launches omnichannel movie promotion

    Plano, Texas – Pizza Hut is launching an omnichannel summer promotion tying in to the upcoming release of the Aug. 8 “Teenage Mutant Ninja Turtles” live action film. In addition to a custom national television spot and special menu items, the promotion features a number of digital components.

  • Tim Hortons offers omnichannel contest

    Oakville, Canada – The omnichannel Tim Hortons Duelling Donuts contest kicks off July 7 and at the end of seven weeks, the creator of the next Tim Hortons menu item will be crowned — and they'll win $10,000. New this year, eight finalists will have the opportunity to defend their donut ideas in person to a panel of famous Canadians — Jason Priestley, Jann Arden, Anna Olson and Ben Mulroney.

  • Amazing Women identified by specialty retailer

    A lot of retailers hold contests, but few discover winners as worthy of recognition as the difference-makers who participated in specialty retailer Christopher & Banks inaugural Amazing Women contest.

    The operator of 543 stores recently named the winners of its Amazing Women contest that was launched in April in conjunction with Mother’s Day. More than 1,700 nominations were received in the contest that sought to celebrate the women who raise, cheer on, care for and support future generations.

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