Entertainment Tie-ins / Licensing

Gap will launch a fall global marketing campaign called “Back to Blue,” featuring two videos with musicians Dhani Harrison and Alexa Ray Joel, which consumers can watch on TV, desktops and smartphones and tablets.

Football season is underway and Dick's Sporting Goods has upgraded its "Jersey Report" with advanced features to provide fans insights into pro football jersey sales at store locations nationwide and online. 

Updated daily, the Jersey Report offers fans a comprehensive breakdown of how the sales of their favorite players' jerseys are rising, falling and stacking up against the competition.  

Trick or treaters looking for a different type of costumer this Halloween will want to head to Target, a retailer that knows a few things about differentiation.

The company has teamed up with fashion and costume designer and former Project Runway contestant Chris March to create an exclusive line of larger-than-life Halloween wigs. The collection of wigs which retails for $20 or less is said to serve as a centerpiece of Target’s seasonal presentation merchandised under a large skeletal sign that says, “fright done right.”

Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

Fancy Feast Gourmet Cat Food is teaming up with celebrity fashion designer Malan Breton to organize a runway show featuring feline-inspired fashions at Style360 New York Fashion Week.

Breton created three looks for his spring/summer 2014 collection based on the style and look of the iconic Fancy Feast cat, a Silver Chinchilla Persian. 

Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.  

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

REDWOOD CITY, Calif. — Electronic Arts has entered into a multi-year endorsement deal with the captain of the U.S. Soccer National Team, Clint Dempsey. As part of the deal, Dempsey will serve as EA Sports Football Ambassador. 

Dempsey, attacking midfielder and member of the Seattle Sounders, will make his FIFA franchise debut in a FIFA 14 GameStop commercial. The full 30-second ad spot features Dempsey coaching a fan through various post-goal celebration moves. 

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.