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Grandin Road, Macy’s, New York
Grandin Road has made the leap to brick-and-mortar with a spooky in-shop at Macy’s Manhattan flagship.
The brand’s 1,400-sq.-ft. Halloween pop-up is elaborately designed to offer a bewitching immersive experience, complete with digital signage animated with spiders, a costumed witch and scary animatronic products (also available for purchase.) An on-site photo booth allows customers to create a fun memento of their visit.
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Lifestyle brand bringing activewear concept to Midwest
Tory Burch is expanding its fledgling new retail format. The company will open a 2,060-sq.-ft. Tory Sport store at Mall of America, Bloomington, Minnesota, in late October. Tory Sport, which launched in 2015, currently has a store in Manhattan’s Flatiron District and another in East Hampton, New York. In addition to the upcoming Mall of America store, it will open a location in Dallas, also this fall.

