Displays & Signs

Target Corp. has opened a 16,000-sq.-ft. space in New York that is part store and part holiday playground — and a testing ground for merging physical and digital retailing.

Custom-built LED displays enhance the atmosphere at Irish fast-fashion retailer Primark’s first U.S. store, at Downtown Crossing in Boston.

The displays are integrated into high visibility locations throughout the store, blending into the environment and highlighting key features of the Primark brand. The displays are designed to attract shoppers, present current trends and provide store information in a hip, stylized fashion.

Target is back to its old marketing tricks in New York City this holiday season with a16,000-square foot omnichannel "spectacle” opening Dec. 9 next to Chelsea Market.

According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space."

Retailers and brands are increasingly going on YouTube and posting “unboxing” videos of happy customers opening products and then examining and celebrating their features and functions for the camera, says the New York Times. [New York Times]

Target is looking to generate excitement online this holiday season with a just-launched promotion aimed at shoppers who love subscription services like Birchbox.

Target has just launched a specially designed collection of boxes called Wonderpacks, which the retailer says are “meant to inspire and capture family fun.”

The kits, available on target.com, are curated and contain a combination of products to create experiences, from a game-packed road trip to sledding after sunset, the retailer says.

The man who built a retail empire by inspiring a generation of shoppers to stock their kitchens with garlic presses and soufflé pans has died.

Charles E. “Chuck” Williams, founder and director emeritus of Williams-Sonoma Inc., died of natural causes over the weekend, the company announced. He was 100 years old.

Design firms and in-house retail design teams from around the globe are invited to submit projects for the Retail Design Institute’s 45th annual international store design competition.

The competition celebrates exceptional retail experiences across more than 20 categories from full-line department stores and specialty shops to restaurants and pop-ups. In addition, a single "Store of the Year" will be chosen from among the winning entries.

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Roosevelt Field in Garden City, New York, is offering shoppers an up-close look at some unusual and pricey holiday gift suggestions.

The center, owned by Simon, has teamed up with Neiman Marcus for the first ever Neiman Marcus' 2015 Fantasy Gifts public installation.