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Study: Mobile promotions pay dividends for retailers
Purchases from mobile devices continue to rise and upping ad spend is driving results for retailers.
According to data from Rakuten Marketing., purchases from smartphones that originated from a display ad on a computer increased by 52% between the third and fourth quarter of 2015. During that time tablet purchases that resulted from a display ad on a computer grew by 125%.
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Barnes & Noble brings beauty to more colleges
The newest concept in beauty retail is called The Glossary and it is arriving on more college campuses courtesy of Barnes & Noble College.
The Glossary concept was piloted at the Barnes & Noble Emory University and Southern Methodist University bookstores and more recently expanded to the campuses of Tulane University and the College of William & Mary. The newest location set to open in August will be on the campus of the University of California at Riverside.

