Displays & Signs

San Francisco -- Willams-Sonoma’s PBteen brand will open its first-ever pop-up store in Natick Mall, Natick, Mass., Nov. 4.

Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

New York City -- Apparel manufacturer Weatherproof will open its first Apartment 32 store on Nov. 10, in the SoHo section of Manhattan. The flagship location, which will carry women’s and men’s apparel, will have an unusual “leave your Blackberry at the door” policy.

Baltimore -- Jacksonville, Fla.-based Regency Centers announced that it it has leased 10,774 sq. ft. of retail space to four new tenants at Festival at Woodholme, located in Baltimore.

Chicago -- A report released Tuesday by retail foot traffic counter ShopperTrak identified the 10 holiday shopping days that will make or break the period for retailers.

“Since Christmas falls on different calendar days each year, the shift impacts which days are the busiest,” said ShopperTrak co-founder Bill Martin. “Some change in ranking or drop off completely.”

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.
 

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.