Displays & Signs

Charleston, S.C. -- The number of Americans delaying their shopping to Memorial Day Weekend is at an all-time high, according to findings in two reports by America's Research Group Surveys. The reports find that shoppers will approach Memorial Day in keeping with a growing trend: holding off on shopping until "big" holiday weekends.

NEW YORK — Kara Laricks has been named the first winner of NBC's reality competition show, "Fashion Star," and as part of her prize, the designer will launch an exclusive collection at Macy's that is available at 110 Macy's stores across the country and on Macys.com for a limited time.

"We are extremely excited to have NBC's "Fashion Star" winner Kara Laricks collection sold exclusively for Macy's," said Martine Reardon, chief marketing officer for Macy's. "This show has been an amazing

Lewisville, Texas -- Ninety-five percent of consumers are interested in products that come with rebates and 80% of consumers actively seek out rebate, according to an annual consumer survey by Parago, the largest rebate provider in the United States.

The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.

New York -- Chocolatier Lindt said Thursday it has opened its new flagship Lindt Chocolate boutique in the landmark Rolex building on Fifth Avenue in New York City.

The 1,245-sq.-ft. store features a comprehensive chocolate selection, as well as Lindt Chocolate Advisors to educate and guide customers through the full experience.

The new store represents Lindt's second Fifth Avenue location and heralds a period of growth and expansion for the company's direct to consumer business.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.