Displays & Signs

Keeping a store open during a remodel versus closing it until the work is completed was the theme of the SPECS session, “Open Store Remodels: Best Practices for Maintaining the Customer Experience and the Focus on Sales.” The session was part of the Ground-Up Construction and Remodeling workshop track.

Although the speakers had experience with both methodologies, they focused more on ways to keep the store open during the process.

Denver -- Research results released Tuesday by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.

The shopper behavior study, called The Checkout, showed that 66% of those who purchase off-list items were motivated by a sale or promotion. Thirty percent said they found a coupon, and 23% wanted to pamper themselves.

To be truly fashion-forward, a closet must be refreshed periodically. This is equally true for premiere, class “A” regional malls that pride themselves on offering the hottest apparel and most fashionable retail the industry has to offer. If wardrobe success depends on what’s hanging in your closet, shopping centers hang their success on merchandising savvy and tenant mix.

Energy efficiency is one of the key benefits of using LED lighting. But there are plenty of other reasons to incorporate LEDs into retail stores, Sally Lee, applications marketing manager for Osram Sylvania, told attendees at the session, “Spotlight on LED: Getting the Dirt on Rare Earth Minerals.”

NEW YORK — Macy's will soon have a Brazilian feel when the company debuts "O Mercado, the Market at Macy's" on April 22 in about 300 stores and online at Macys.com. The company describes O Mercado as a curated shop of Brazilian products, and it is the next installation of the retailer's "Brasil: A Magical Journey" campaign, which will officially kick off on May 16.

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola have partnered with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

By Steve Friedman, [email protected]

In March there was a decline in the number of circulars overall, however, pages per flyer increased. The increase in pages was primarily due to a significant increase in Walmart and Toys"R"Us page counts. Much of the promotional activity was driven by Easter falling earlier in April as compared to 2011.

Walmart distributed an additional four-page flyer in the week of 3/11/2012; they also circulated two flyers instead one in most of the markets in the week of 3/4/2012. These additional flyers accounted for the increase total pages as compared with last year.