-
CBX appoints creative director in retail environments
New York -- CBX announced the appointment of Marco Marcellini as a creative director in the retail environments group.
Marco, a native of Florence, Italy, brings over 12 years of experience as an architect and interior designer working on a wide range of high-end projects including retail, educational, cultural, corporate interiors, hospitality, and residential. In this new position at CBX he will be specializing in translating identities and brand strategies into 3D environments. -
Study: Most shoppers make impulse purchases
Denver -- Research results released Tuesday by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.
The shopper behavior study, called The Checkout, showed that 66% of those who purchase off-list items were motivated by a sale or promotion. Thirty percent said they found a coupon, and 23% wanted to pamper themselves.