Displays & Signs

Walmart and Target should see an influx of parents in the coming months, as both retailers topped the list of where consumers plan to do most of their back-to-school shopping this year, according to The NPD Group.

NPD asked the the open-end question:  “Where do you plan to do most of the back to school shopping for your child(ren)?" Out of 1,760 mentions of retailers where parents plan to do back to school shopping on behalf of their kids, Walmart secured 36% of them, followed by Target at 20%.

PITTSBURGH — GNC recently extended its relationship with Sam's Club, the company announced in conjunction with its second-quarter results.

Beginning in third quarter 2012, GNC's presence in all Sam's Club locations will incorporate established shelf space with branded signage, adding to the existing rotational assortment program.

General Growth Properties malls across the country have partnered with online charity DonorsChoose.org for its Celebrate Schools! philanthropic initiative. 

The partnership is designed to shine the spotlight on the importance of a quality education and assist local schools and teachers with much-needed supplies and funding.

NEW YORK — Macy's announced that Brazilian actress and model Camila Alves, will serve as the ambassador for it's exclusive I.N.C. International Concepts brand. Beginning this fall and continuing through 2013, Alves will highlight I.N.C.'s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all brand messaging such as new initiatives and product launches.

Chicago -- General Growth Properties said Friday it has established a partnership with online charity organization DonorsChoose.org as part of GGP’s Celebrate Schools! philanthropic initiative.

The partnership is designed to assist local schools and teachers with supplies and funding.

Plano, Texas -- J.C. Penney said Thursday it is once again tweaking its pricing structure, changing course just six months after introducing a three-tiered everyday pricing strategy.

BOCA RATON, Fla. — Office Depot has revealed a new back-to-school advertising campaign featuring multi-faceted actor, comedian and host of "America’s Got Talent," Nick Cannon. The campaign showcases Office Depot’s technology and fashion assortment to help students “Be Ncredible” this school year.

LOS ANGELES — Back-to-school shoppers plan on stretching their dollar and taking advantage of retailer incentives to save, PriceGrabber said.