Displays & Signs

SALISBURY, N.C. — Food Lion continues to roll out its new brand strategy, this time bringing the program to 269 stores in North Carolina and South Carolina, including its headquarter city of Salisbury, N.C. 

Food Lion's brand strategy offers customers lower prices on 6,000 items throughout the store and access to quality store brand products at lower prices, including the company's my essentials value tier, as well as enhanced produce and an easy and convenient shopping experience, such as faster checkout.

WAYNE, N.J.  — Toys"R"Us, Nickelodeon and Playmates Toys have a potential cash cow on their hands with the revamped "Teenage Mutant Ninja Turtles" CG-animated series and corresponding line of action figures, vehicles, role play items and playsets. The series premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The toys, developed by Playmates, is available in stores and online.

BENTONVILLE, Ark. — Classrooms by Walmart is the name of a new social media initiative the retailer launched Tuesday to simplify back-to-school shopping for millions of moms who view the season as an opportunity for a fresh start.

Dollar General shoppers have until Aug. 19 to participate in a PepsiCo cause marketing initiative involving country mega star Brad Paisley.

New York -- Virgin Mobile will open a flagship on Thursday in Chicago, the New York Times reported. The wireless company, which is owned by Sprint, hopes to build awareness of its brand by redefining the relationship between the customer and the carrier, according to the report.

OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.

Retailers can’t seem to get enough of partnerships these days…be it with hot designers, each other or television shows. Below is a quick recap of three new couplings that have the industry buzzing.

1. Nordstrom and Topshop: Looking to add more fashion sizzle to its offerings, Nordstrom has entered into a joint venture with Topshop, the British fast-fashion giant known for its runway-inspired threads and rock ‘n’ roll attitude.

New York -- Lord & Taylor has entered into an exclusive partnership with Lifetime’s Project Runway for the television shows’ tenth anniversary season.

The partnership includes an exclusive retail sponsorship for the season and a comprehensive integrated marketing program.