Displays & Signs

Chicago -- Omnichannel specialty apparel retailer Threadless takes an active approach to Twitter marketing that has resulted in significant lifts in site traffic and customer engagement. At the recent Internet Retailer conference in Chicago, representatives from Threadless and Twitter discussed how retailers can get more from their Twitter campaigns.

“Every tweet was a call to action,” said Threadless Marketing Director Todd Lido. “We were seeing growth but it felt like the strategy was getting stale.”

New York -- Canadian burger chain Big Smoke Burger has leased its first New York City location at 70 Seventh Ave., between West 14th and West 15th Streets in Chelsea, according to Winick Realty Group who represented Group 868 Inc., the landlord in the transaction.

The 2,380-sq.-ft. property includes a 500-sq.-ft. basement and an 880-sq.-ft. outdoor courtyard.

Big Smoke Burger plans to open the restaurant within the next four months. RKF represented Big Smoke Burger.

Willow Grove, Pa. -- Blo/Out Blow Dry Bar will open its third salon in Willow Grove Park this summer. The new, no-appointment-necessary, no-cut, no-color blow dry bar brand from Philadelphia has signed up for 1,300 sq. ft.

Blo/Out Blow Dry Bar stylists wash and dry hair and blow it straight, wavy, curly or up. Customers choose from eight styles. Additional services include scalp massages, makeup, custom styling and a new 20-minute dry styling treatment.

Toy collecting is definitely not just for the small fry at Kidrobot, which has evolved from a cool toy store for kids and adults alike in New York City’s hip SoHo into a multimillion dollar retail and wholesale company.

Canton, Mass. -- Dunkin’ Brands Group is giving its Dunkin’ Donuts stores a big makeover. The chain has been rolling out a “café-style” store redesign that includes a new, earth-toned palette, to make its locations resemble those of rival Starbucks, according to Bloomberg.

Dunkin’ Donuts, which plans to double its current store total to 15,000, is adding features such as more comfortable seating and music to increase its afternoon customer traffic.

Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

New York -- J.C. Penney Co. on Thursday took the wraps off its highly anticipated home department in more than 500 stores nationwide. The new department is made up of a collection of branded in-store shops, including Michael Graves Design, MarthaCelebrations, Happy Chic by Jonathan Adler, and Design by Conran. Each brand is presented in a boutique-like setting, with its own distinct look. The spaces range from about 300 sq. ft. to about 800 sq. ft. each.

J.C. Penney has a lot riding on its new home department makeover. Industry analysts say the revamp, a central element of former CEO Ron Johnson’s plan to transform the chain, is critical to the department store’s future. Home represented 12% of Penney’s sales in 2012, down from 15% in 2011. It was the worst performing category last year.