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Year-end Review: New York’s Best Store Revamps
New York City -- It’s true: Everything old is new again. New York City’s retail maven, Faith Hope Consolo, chairman of Prudential Douglas Elliman’s Retail Leasing, Marketing & Sales Division, has put together a list of her favorite store makeovers of the past year. As Consolo notes, even the most iconic stores must constantly present a new, fresh face to keep shoppers coming. Here are her faves:
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A digital déjà vu
Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?
With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.
