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Tiffany to open Moscow store
New York -- Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first wholly owned retail business in Russia, and is expected to open in the first quarter of 2014.
“Establishing a presence at this preeminent department store is a milestone in our growth strategy as a leading global luxury brand and underscores the importance of the Russian market,” said Frederic Cumenal, executive VP Tiffany & Co.
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Pottery Barn Kids, PBS Kids, court bookworms
SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids.
The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers.
