Displays & Signs

NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new. 

New York -- Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

CINCINNATI — Bounty Select-A-Size has teamed up with the Cincinnati Reds as part of a promotional campaign. The company will have 40 Bounty Clean Crew members on hand at every Reds home game to help clean up messes around the park while touting the efficacy of its paper towels to baseball fans.

Ann Arbor, Mich. -- Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

NEW YORK — As part of its American Icons campaign, Macy’s will celebrate the 80th anniversary of the drive-in theater by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

NEW YORK — New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.

New York -- Gilt, the popular online retailer of  discounted high-end designer apparel and accessories, will open its first-ever brick-and-mortar location, a pop-up store in Shelbyville Road Plaza, Louisville, Ky.    
 
“GLI welcomes the first Gilt.com Designer Outlet to the Louisville business community,” said Greater Louisville Inc. CEO and president Craig J. Richard in a press release issued by the online retailer. “The exciting new concept store is a unique addition to our local retail market.”

REDMOND, Wash. — Best Buy has landed a partnership with Microsoft Corp. that will allow the retailer to offer a Windows Store at 500 of its locations in the U.S. and more than 100 Future Shop locations in Canada.