Displays & Signs

Greensboro, N.C. -- Tanger Outlets said Tuesday that the multi-million-dollar renovation of its newly acquired Ocean City property is nearing completion, with an unveiling slated for the end of May.

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

NEW YORK — New research that will appear in the upcoming issue of the Journal of Marketing Research explores consumer sentiment over the extension of a premium brand outside of its typical category.

HOLLYWOOD, Calif. — Paul Frank is partnering with Babies"R"Us to launch all-new Small Paul designs that will be available exclusively at Babies"R"Us stores nationwide beginning May 23. The joining of these two brands, which are both distinguished and playful in nature, is sure to create buzz among moms and fans of all ages.

The line will include apparel and accessories, available in sizes 0 to 5T, as well Small Paul-branded bags, backpacks, footwear and hosiery, and plush toys.

New York -- Chocolatier Lindt said Thursday it has opened its new flagship Lindt Chocolate boutique in the landmark Rolex building on Fifth Avenue in New York City.

The 1,245-sq.-ft. store features a comprehensive chocolate selection, as well as Lindt Chocolate Advisors to educate and guide customers through the full experience.

The new store represents Lindt's second Fifth Avenue location and heralds a period of growth and expansion for the company's direct to consumer business.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

ST. PETERSBURG, Fla. — HSN is launching an exclusive collection of fashion jewelry inspired by some of Universal Pictures' most iconic films. In celebration of the legendary studio's centennial anniversary, The Universal Vault Jewelry Collection—consisting of necklaces, bracelets, rings, earrings and pins—is designed to bring to life the romance, adventure and prestige of the past 100 years in film, HSN said. In 2012, Universal will be restoring and re-releasing 13 of its most well-known films.

NEW YORK — Gap has launched a new global marketing campaign focused on its new t-shirt collection. The line will include three categories—The Now Tees, The Essential Tees, and The G Tees— as well as other t-shirt-inspired styles including dresses, skirts, tanks and rompers.

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

San Francisco -- Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

The 4,000-sq.-ft. Piperlime store will offer a similar curated assortment as online, and be styled as a boutique. It will feature a range of brands, from Fryle to Citizens of Humanity, along with upcoming, lesser-known ones, such as Tinley Road and Maison Scotch.