Displays & Signs

SAN DIEGO — Petco is showing customers that it takes the “Happier People” part of its motto seriously with its latest exclusive product offering from Kusin & Kusin Ltd.: Reviver Pets Freshening Swipes, the first-ever reusable, dry-application freshening swipe for use on pets and their humans.

North Plainfield, N.J. -- Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing. Sievwright joined the company as associate marketing director in 2010.

When she moved up to director of marketing, she took on the firm’s corporate branding efforts, implemented promotional campaigns for client properties and supported Levin’s efforts to market vacancies within the company’s 90 shopping centers.

FORT WORTH, Texas — RadioShack has unveiled its first branded section of a college bookstore at the University Co-op at the University of Texas at Austin, as part of the retailer’s five-year agreement with NACSCORP, which sports the retailer's new logo.

BENTONVILLE, Ark. — While competitors are in the midst of promoting back-to-school offers, Walmart is touting its familiar everyday low prices message and promising its customers gimmick-free pricing all season long. 

Grand Rapids, Mich. – Consumers will spend the same or more on back-to-school shopping this year as they did last year and many will also finish back-to-school shopping early.

A survey Meijer conducted of its customers reveals 90% of shoppers plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. Median spend will range between $101-$150 per student and $201-$250 in total.

New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

Fort Worth, Texas -- As part of a previously announced plan to expand into non-traditional channels, RadioShack said its first shop-in-shop college store has opened at the University of Texas at Austin.

Located within the University Co-op bookstore, the RadioShack-branded section features consumer electronics products geared toward college kids. The Top Tech at UT Students' Fingertips RadioShack's retail space consists of a 12-ft. section of wall located on the first floor of the Co-op, and features items such as headphones and Bluetooth speakers.

With just a few days until the San Diego Comic-Con kicks off, Hasbro has announced the expansion of its Kre-O construction brand to include Dungeons & Dragons, the iconic fantasy entertainment brand from Wizards of the Coast, a subsidiary of Hasbro.