Displays & Signs

NEW YORK — H&M will cement its place in New York City with the opening of its 13th store in Times Square.

The retailer has announced the lease signing for a 42,500 sq. ft. space that will become part of the NYC skyline, complete with 70 ft. by 70 ft. signage at the top of the store.

The store will feature three floors housing collections for ladies, men and children.

PARSIPPANY, N.J. — Duncan Hines has introduced limited-edition flavors under its Frosting Creations line.

Evoking traditional, nostalgic holiday flavors and aromas, Duncan Hines already has introduced apple pie and pumpkin spice flavors to the market, followed by the debut of peppermint stick and gingerbread flavor mixes on Nov. 1.

NEW YORK — The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival. The third collection of the popular line of garbage-themed collectible toys is available starting this week exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/TrashPack.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

•  Snickers Peanut Butter Squared minis;

 

•  Dove Silky Smooth white chocolate eggs;

 

•  Twix minis filled eggs;

DEERFIELD, Ill. — Walgreens on Monday announced the launch of the "Taylor Swift Store at Walgreens," which will market a wide array of products from the six-time Grammy winner's branded merchandise line. Walgreens and select Duane Reade locations will provide a comprehensive, in-store selection of Taylor Swift music and merchandise.

The items will be available for purchase chain wide beginning the week of Oct. 8. The Taylor Swift-branded merchandise will incorporate artwork from her soon to be released album, "Red."

Columbus, Ohio -- Domino’s Pizza’s new “Pizza Theater” store design, developed in partnership with strategic branding and design firm Chute Gerdeman, brings the art and skill of pizza-making front and center.

New York -- Hennes & Mauritz AB has cut a deal to open in Manhattan’s Times Square, the New York Post reported.

According to the report, H&M will move into the three-floor, 42,510-sq.-ft. space at 4 Times Square that was previously occupied by the restaurant ESPN Zone. The space, which has been vacant for some two years, includes two huge billboards that wrap above the store’s facade along Broadway and West 42nd Street.

Brooklyn, N.Y. -- West Elm, a division of Williams-Sonoma, announced that it will open a store at 180 University Avenue in Palo Alto, Calif., on Oct. 18.

The new Palo Alto store will include a collection of decorative accessories and art made by Etsy artists from the South Bay. It will be only the second West Elm store selling goods made by Etsy artists in the U.S.

Dallas -- Davaco announced that the company offers shop-in-shop solutions for soft and hard-line brands that are implementing nationwide programs involving new or existing shops within department or big box stores. Davaco provides clients with a fully integrated approach to shop-in-shop rollouts that can include fixture manufacturing, site surveys, logistics/consolidation, as well as installation and merchandising after installation.
 

By Mark J. Rowell, president, Mammoth Media

Supermarkets, apparel chains and other retail outlets need clear signage with messaging that is sharply and professionally printed to draw in customers.