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Mars unveils video to help retailers boost chocolate sales
Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.
The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.
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Duane Reade launches Facebook photo contest for Halloween
New York – Duane Reade is running a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery products. The "Boo-tiful Legs" Halloween contest calls for entrants to upload their original photos wearing Duane Reade brand hosiery with their Halloween costume, via a Duane Reade Facebook page FanGate, through Nov. 3.