Displays & Signs

Footwear giant Wolverine World Wide's new outlet store format brings together an assortment of Wolverine's diverse brands in an environment that reflects the company's heritage and dedication to craftsmanship. The design, by Wolverine's consumer direct, store development team in partnership with the Carlson Group, marries a factory/warehouse­inspired material palette with clean, modern forms and a simple, but highly flexible merchandising system.

Phoenix – PetSmart Inc. launched an omnichannel campaign around the joys and struggles of “pethood” – or pet parenthood, with a TV commercial during the Feb. 22 Academy Awards telecast. The campaign will include short films and ads shown on TV and online, and include print, digital and social media components.

Thousand Oaks, Calif. -- Gourmet hot dog and burger concept Dog Haus will open its fifth franchise location in Thousand Oaks, California, on Feb. 21.

The Los Angeles-based brand is making its Ventura County debut at 50 East Thousand Oaks Blvd. in a former Denny’s space.  Franchisee owners are Paul Homayoun and Gina Candari; the Thousand Oaks unit will be Dog Haus’s eighth location.

Cedar Hill, Texas -- Trademark Property Co., the operating partner for Uptown Village at Cedar Hill, has announced a multi-million dollar renovation of the 610,000-sq.-ft. shopping center in Cedar Hill, Texas; the redo includes a re-brand, enhanced entrances, upgraded landscaping, common area improvements, a new children’s play area, new amenities for adults and children, and new signage throughout the property.

In addition, Trademark is working with several prospective junior anchors to add to the merchandising mix.
 

Leading regional supermarket operator Hy-Vee is expanding its relationship with Interactions to provide experiential marketing services.

Interactions says it will engage shoppers through experiential marketing events in 50 store locations in Iowa, Illinois, Kansas and Missouri, with plans to expand to more than 145 stores throughout the year. In addition to planned event services, Interactions will also collaborate with Hy-Vee to develop additional experiential marketing activities, such as new store openings, community events and Hy-Vee branded programs.

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

New York - The American Museum of Natural History is launching an omnichannel collaboration with online marketplace Etsy. The museum and Etsy have teamed up on products inspired by the natural world and the museum’s collections, which will be sold in a dedicated section of the museum’s gift shop as well as online.

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.  

In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.