Displays & Signs

Global fitness brand Reebok is expanding its retail footprint in New York with a new 3,070-sq.-ft. FitHub in Union Square.

Reebok first unveiled the new retail store concept at a pilot location in New York’s 5th Ave., in 2012, and has since expanded throughout the city with locations in the Upper East Side; Paramus, N.J.; and White Plains, N.Y.

New York - A majority of parents plan to spend more on their children's back-to-school shopping this year, driven by rising costs or necessity rather than greater spending power. According the Accenture Back-to-School Shopping Survey, which polled 500 U.S. parents of children entering kindergarten through college, nearly all (89%) plan to do most of their back-to-school shopping in a physical store, though many will still use online to browse and search, or "webrooming."

Yonkers, N.Y. - Westchester’s Ridge Hill shopping center will host a special “pop-up” event with MakerBot showcasing its 3-D printing technology on July 24, from 6-9 p.m.  There will be live demonstrations, jewelry design classes and equipment available for sale at the event.

Academy Sports + Outdoors plans to open four new stores next year in Kissimmee, Lake Mary, Waterford Lakes and Melbourne. Although the sports, outdoor and lifestyle retailer is no stranger to Florida — with an established presence in Jacksonville, Pensacola and Tallahassee — these four new stores are the first in the Orlando area.

In addition, Academy has entered into a multi-year agreement with the Univ. of Central Florida.

Cleveland -- Shopping ranks as a favorite activity among nearly half of all teens and young adults aged 13 to 24. According to a new survey of more than 1,000 teens and young adults ranging from ages 13 to 24 conducted by Alexander Babbage in partnership with Forest City Enterprises Inc., shopping at malls ranked above a virtual shopping experience among the entire group, with the 13-to-17-year-old age group showing the strongest preference for a bricks-and-mortar shopping experience.  

Brooklyn, N.Y. - Forest City Ratner Companies (FCRC), owner and developer of Westchester’s Ridge Hill, will host DreamPlace, an interactive Santa adventure. DreamWorks Animation has chosen Westchester’s Ridge Hill as one of just seven locations around the country, and the only one in the Northeast during the 2014 holiday season.

Grand Rapids. Mich. – Meijer is reportedly focusing on making its apparel, footwear and accessories assortment more appealing to fashion-conscious customers. According to the Detroit News, Meijer is taking steps including redesigning its stores, hiring outside consultants and launching a multimedia marketing campaign to improve the appeal of apparel and related categories.

Toronto – Staples Canada has launched its seasonal back-to-school center, Staples.ca/backtoschool, and a television and media campaign. The online center features tips for parents, teachers and students, and an e-marketplace.

Los Angeles -- Guitar Center will open a flagship in Manhattan’s Times Square on Aug. 7.

The store is located in the original New York Times building. Designed by Eight Inc., the space will offer a high-energy, hands-on environment in which customers are encouraged to interact with the wide selection of instruments and staff.  

Target is looking to bolster sales results in Canada by appealing to parents and students this back-to-school season, offering everything from fashion to school supplies at prices that it touts as “unbeatable.”