Displays & Signs

J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

New York -- J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

Beachwood, Ohio - DDR Corp. will hold the grand opening of Seabrook Commons, the company’s most recent ground-up development project located in Seabrook, New Hampshire, on Aug. 12. This 380,000-sq.-ft. prime power center is 96% leased, anchored by Wal-Mart, Dick's Sporting Goods, PetSmart, Michaels, Ulta, Famous Footwear and Five Below, and features a complementary restaurant lineup that includes Panera, Outback Steakhouse and Noodles & Company.

With back-to-school season underway, Jo-Ann Fabric and Craft Stores is looking to drive student traffic to its stores with an exclusive savings offering for qualified students between now and July 31.

Macy’s is gearing up for the 2014 back-to-school season by reaching out to moms, kids and college students with a one-day shopping event in select locations nationwide called Teen Vogue Back-to-School Saturdays on Aug. 9.

During the shopping event, back-to-school shoppers will be able to pick from a showcase of fall fashions.

Brooklyn, N.Y. -- Home furnishings retailer West Elm will open in New Orleans on July 24.

Located in the Lower Garden District, the approximately 10,000-sq.-ft. store is designed with installations inspired by New Orleans culture and will feature a local assortment made by Louisiana-based artisans that includes art, leather goods, vases and stationery.

New York – Barnes & Noble Inc. is running month-long omnichannel “Get Pop-Cultured” pop culture promotion during July. The effort promotes books, characters, movies, artists, illustrators and pop culture icons with themed events, author signings, panel discussions, contests, exclusive content, giveaways and prizes, sneak peeks and activities.

Home furnishings retailer West Elm plans to open a new retail store in New Orleans, Louisiana, Thursday, July 24, at 10 a.m. — its first in the state.