-
Macy's asks consumers to give back while shopping
Macy’s is appealing to customers with a favorite cause by asking shoppers to participate in the retailer's marquee charity event.
The retailer will hold its annual “Shop For A Cause” event, a unique, one-day-only shopping event created to support local charities’ fundraising efforts, on Aug. 29. Since 2006, the program has helped raise tens of millions of dollars for thousands of charities across the country.
-
Listen Up
Facebook and Twitter don’t have the power to move mountains (not yet anyway), but one thing is certain: Retailers are not only listening to the conversations going on out there about their brands, but, increasingly and when it makes brand-sense, acting on them. At least the smart ones are.
Consider Topshop. The global fashion retailer came under fire for using ultra-thin mannequins in its stores.
