Digital Marketing

Fort Myers, Fla. -- Chico’s FAS announced Monday that it has named Celia Rao Visconti as senior VP of marketing.

She will report directly to Cinny Murray, brand president of Chico's, and will oversee the brand's marketing strategy and initiatives. 

Rao Visconti was previously executive VP and chief marketing officer for New York & Co.

By Steve Cole, [email protected]

It doesn’t take much convincing to realize that we are in a Golden Age of the shopper. Retailers are no longer in charge of the information, pushing out what they want, when they want, to influence shoppers and win sales. Instead, shoppers today seek out the information themselves, much of it online, before they ever set foot in a store. In other words, they’re thinking for themselves. The horror!

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

MOORESVILLE, N.C. -- Lowe’s has joined the likes of Sears Holdings and Barnes & Noble in extending an invitation for a business partnership with online retailer affiliates.

“Lowe’s is committed to the communities where we do business,” said Gihad Jawhar, vice president of Lowes.com. “We sincerely hope businesses will consider Lowe’s as a partner.”

BENTONVILLE, Ark.  -- Through March 13, Sam's Club is offering an eValues trial to its advantage and business members. According to the company, the eValues program is an exclusive program that delivers tailored offers to consumers based on unique shopping patterns. The trial program will enable all Sam's Club members to receive a benefit usually afforded only to members with Sam's Club Plus.

BENTONVILLE, Ark. -- An online order and same-day pick up service will be expanded to all Walmart stores beginning this month, the company announced. The “Pick-Up Today” service allows shoppers who make a purchase online to pick up their merchandise within about four hours if the order is placed before 6 p.m. Orders place after that time are available for pick up the next day before 10 a.m.

Tempe, Ariz. -- Limelight Networks announced that Quiksilver Europe deployed Limelight’s website acceleration services to maximize website performance and enhance the online experience for its customers.

DALLAS -- High-end apparel retailer Neiman Marcus has announced the launch of NMdaily, a fashion blog, which the company said will provide daily updates from "the front lines of the design world." 

"By producing a blog with a truly editorial point of view, we are creating a new and exciting online customer experience," said Wanda Gierhart, CMO Neiman Marcus Group. "NMdaily is central to our social media activities."