Digital Marketing

NEW YORK — Amid researching its customers' changing media habits, supermarket retailer Supervalu has partnered with a leading provider of digital marketing services and technology to enhance how the grocer reaches customers.

Supervalu said that after conducting a joint study with Nielsen Catalina Solutions, which measured more than 30 million impressions delivered by PointRoll, in-store sales at Supervalu experienced an overall increase during a three-month period, thanks to PointRoll's PaperBoy eCircular, an interactive expandable ad unit.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

New York City -- Harris Corp. and Digital Display Networks are bringing one of the largest digital out-of-home (DOOH) advertising networks in the United States -- 7-Eleven TV -- to full nationwide deployment.

HOFFMAN ESTATES, Ill. -- Sears Holdings has joined other retailers, including Barnes & Noble, in inviting Amazon.com affiliates to work with it following Amazon's response to recent legislation related to collected taxes on e-commerce purchases.

New York City -- Building upon the momentum in retail real estate in the recovering economy, Chain Store Age has debuted a new community-oriented “micro-site” for retail real estate executives and shopping center developers. Called “Community” and accessible from chainstoreage.com, the new site offers such features as project of the week, mall marketing spotlight, and bylined articles from industry experts.

New York City -- Retail sales in February rose in most categories ranging from clothing to furniture, despite winter storms and rising gas prices, MasterCard Advisors' SpendingPulse, which tracks spending in all forms including cash. While the increase maintains the positive performance that began in fall 2010. However, February’s year-over-year growth rates were smaller in most categories than those recorded in the November 2010 through January 2011 period.