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Sears takes aggressive approach to advertising
HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.
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Wrigley chews on a custom-packaging idea
CHICAGO -- Wrigley's announced that is offering fans of its Extra sugar-free gum product the chance to create and purchase personalized packs featuring their photos and designs via the company's first-ever custom-packaging offer, MyExtra. Consumers can visit www.MyExtraGum.com and upload photos and messages to celebrate and remember a variety of occasions such as weddings, baby showers, birthdays and vacations.