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Digital Marketing

  • Where one Target music deal ends, another begins

    MINNEAPOLIS -- Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry. Case in point, the company announced yesterday that it is partnering with GRAMMY and Academy Award-winning singer and actress Jennifer Hudson for the exclusive, deluxe edition of her second studio album, "I Remember Me." The deluxe edition, including four additional new songs and bonus video material, will be available only at Target stores nationwide and on Target.com beginning March 22.

  • Target donation to help Save the Children efforts in Japan

    MINNEAPOLIS — Target has made a $500,000 donation to Save the Children to assist with Japan’s earthquake and tsunami relief efforts.

    “When disaster strikes, Target listens and acts quickly to provide meaningful support to people in need,” said Gregg Steinhafel, Chairman, President and CEO, Target. “Our thoughts are with all those affected by the earthquake and tsunami and we hope our donation will aid in the country’s recovery.”

  • Forever 21 donating 100% of Friday online sales to Japan relief

    New York City -- Fast-fashion retailer Forever 21 has pledged to donate 100% of its global online sales on March 18 to help the victims of Japan’s earthquake and tsunami. 

    All of Forever 21's e-commerce sites -- forever21.com, canada.forever21.com, forever21.com/eu, forever21.com/uk, forever21.co.kr, and forever21.co.jp -- are participating in the initiative.

  • Will paperless receipts become the norm?

    NEW YORK — After Apple began giving consumers the option to receive paperless receipts, it seems that other retailers are following suit, according to published reports.

  • Loyalty programs missing the mark

    NEW YORK — A report released by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

  • Hasbro names VP global publishing

    PAWTUCKET, R.I. -- Hasbro announced that it has appointed Margie Chan-Yip to serve as VP global publishing. In her new role, Chan-Yip will be responsible for creating new and innovative ways to bring Hasbro brand stories to consumers worldwide, from traditional print to e-book formats.

  • Dick's Sporting Goods a running sponsor this May

    PITTSBURGH -- National Runner's Month is back this May at Dick's Sporting Goods. As part of its celebration of runners, the company announced that it will be a major sponsor at ten premiere running events in metro cities across the country. In addition, the month-long running celebration will be surrounded by a comprehensive marketing program that includes the announcement of three widely respected running ambassadors, a major charity initiative, social and digital media elements along with running specials and promotions throughout May.

  • Study: 40% of consumers have negative loyalty program experience

    New York City -- A report released Tuesday by payment system provider ACI Worldwide found that many retail loyalty programs leave consumers feeling underappreciated and many consumers are enrolled in a program they don’t completely understand.

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