American Eagle Outfitters Launches Loyalty Program

Warrendale, Pa., American Eagle Outfitters has debuted its AE All-Access Pass, a loyalty card that allows consumers to earn credits toward rewards by shopping at the retailer’s stores or Web store.

Members will receive reward certificates every three months to coincide with the release of new seasonal collections. The value of the certificates will vary depending on how much the consumer spent. Members also will receive special offers and 15% discounts on their birthdays.