Digital Marketing

By Ajay Joshi, [email protected]

NEW YORK — Millennial shoppers (consumers ages 18 to 34 years) now represent the highest percentage of Americans who do not have enough money to cover their basic needs, according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends.

New York -- Millennial shoppers (consumers ages 18-34) now represent the highest percentage of Americans who do not have enough money to cover their basic needs according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends. The finding, which noted that nearly 25% of this young adult market say they are not able to make ends meet – as compared with 17% of adults ages 35-54, and only 13% of those age 55 and over – was revealed as part of the company’s How America Shops MegaTrends report, Moving On 2012.

Boise, ID. -- Albertson’s LLC’s has appointed technology and social marketing expert Karl Meinhardt as VP social & digital marketing.

By Juli Spottiswood, [email protected]

BOISE, Idaho — Albertsons LLC is sharpening its focus on social media and digital marketing with the creation of a new social and digital marketing team that will be led by technology and social marketing expert Karl Meinhardt.

BENTONVILLE, Ark. — Walmart is giving fans of Marvel's "The Avengers" exclusive access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers, including Iron Man, Thor, Captain America, The Hulk, Hawkeye and Black Widow. This new "Super Hero AR" app is available now for download at the iTunes App Store and Android Market.

PURCHASE, N.Y. — Stop & Shop has launched two new initiatives to make it easier for customers to live healthier lives.

The company has launched a free, quarterly magazine to help fight childhood obesity and get kids to live healthier lifestyles. Kid Healthy Ideas is a 12-page full-color publication that targets children ages eight to 12 and features health-related educational articles, games and recipes.