Digital Marketing

Los Angeles -- Westfield announced that its Westfield Style fashion program is launching personal styling services on demand at select Westfield centers in May. 

The focal point of the new offering is the Westfield Style Lounge, a dedicated space in the mall where professional stylists will provide free personalized style consultations for shoppers. Additionally, shoppers can get advice on demand right from their mobile phone via the new Ask A Stylist service. Shoppers e-mail a photo of their look to the on-call stylist for an instant response.

Green Bay, Wis. -- Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.

Burlington, Ontario -- Ikea Canada announced Tuesday that it is one of three pilot countries to bring store information via Android phones or iPhones.

Effective May 2, the Ikea Mobile Shopping Application will enable customers to browse Ikea's product range, check product information and stock availability. The new application also allows the creation of shopping lists that include the product's location for pick up in the store. Customers can also access a store map on their phone to make navigating through the store easier.

CHICAGO — Consumers’ confidence in their personal finances is returning to levels seen in first quarter 2011, according to SymphonyIRI Group’s latest MarketPulse survey, released Friday. But while confidence remains high, the same consumers remain frugal.

New York -- Wrapp, a new online gift service from Sweden, has launched in the United States, partnering with such retailers as Gap, H&M and Sephora to let consumers send free virtual gift cards to friends on Facebook.

By Ajay Joshi, [email protected]

NEW YORK — Millennial shoppers (consumers ages 18 to 34 years) now represent the highest percentage of Americans who do not have enough money to cover their basic needs, according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends.

New York -- Millennial shoppers (consumers ages 18-34) now represent the highest percentage of Americans who do not have enough money to cover their basic needs according to WSL/Strategic Retail, a leading authority on shopper behavior and retail trends. The finding, which noted that nearly 25% of this young adult market say they are not able to make ends meet – as compared with 17% of adults ages 35-54, and only 13% of those age 55 and over – was revealed as part of the company’s How America Shops MegaTrends report, Moving On 2012.