Digital Marketing

Hoffman Estates, Ill. -- Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

New York -- Dressbarn, a subsidiary of Ascena Retail Group Inc., has launched a social and interactive campaign, called Share Your (MOM)ent, for Mother's Day. The campaign's integrated web and mobile site was designed and developed by Manhattan-based agency Conversation.

The campaign encourages consumers to upload a photo, video or written memory of anyone who has ever given them a warm and fuzzy mom-like feeling, and to share it with others via social networks and a customizable e-card.

Davenport, Iowa -- Von Maur Department Store will premier its newly redesigned lingerie department at its soon-to-be-opened location at Atlanta's Perimeter Mall. The 234,000-sq.-ft. store is set to become one of the chain’s largest stores to date.

SAN BRUNO, Calif. — HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit have the distinction of being the winners of Walmart's Get on the Shelf contest -- beating out more than 4,000 inventors, entrepreneurs and small businesses to claim the coveted prize of being carried at Walmart.com and in Walmart U.S. stores.

Los Angeles -- Westfield announced that its Westfield Style fashion program is launching personal styling services on demand at select Westfield centers in May. 

The focal point of the new offering is the Westfield Style Lounge, a dedicated space in the mall where professional stylists will provide free personalized style consultations for shoppers. Additionally, shoppers can get advice on demand right from their mobile phone via the new Ask A Stylist service. Shoppers e-mail a photo of their look to the on-call stylist for an instant response.

Burlington, Ontario -- Ikea Canada announced Tuesday that it is one of three pilot countries to bring store information via Android phones or iPhones.

Effective May 2, the Ikea Mobile Shopping Application will enable customers to browse Ikea's product range, check product information and stock availability. The new application also allows the creation of shopping lists that include the product's location for pick up in the store. Customers can also access a store map on their phone to make navigating through the store easier.

Green Bay, Wis. -- Shopko Stores, through a partnership with Wishabi, is now offering customers access to a digital circular online at Shopko.com.