Amazon.com launches Xbox LIVE Store

SEATTLE Amazon.com has launched the the Amazon Xbox LIVE Store, www.amazon.com/xboxlive, in beta version, offering customers the convenience to purchase and gift select Xbox LIVE games, subscription cards and Microsoft Points cards.

Previously games were only available directly from the Xbox 360 console or xbox.com, making Amazon.com the first retailer to offer customers digital access to codes for downloading Xbox LIVE Arcade games.

“PC gamers have enjoyed the convenience of digital downloads on Amazon.com for some time. Now Amazon.com and Microsoft are bringing that same level of convenience to platform gamers by expanding the reach of the Xbox LIVE digital platform to millions of Amazon customers,” said Greg Hart, VP video games and software for Amazon.com. “This is an exciting day for Amazon.com customers, and we will continue to drive innovation that will provide our customers with the widest selection of video game platform downloads.”

Through the Xbox LIVE Store, Amazon.com customers can easily buy Xbox LIVE Arcade games, subscriptions and Microsoft Points cards for themselves or friends and family. Points can be used to buy games in the Xbox 360 online Marketplace. The Amazon.com Xbox LIVE Store works on a code-redemption system where customers who purchase an Xbox LIVE product will immediately be able to view their Xbox LIVE code after purchase as well as e-mail that code to themselves or the recipient of the gift.