Digital Marketing

This is not your father’s (or my father’s) RECon. True, the conference wasn’t called that back then, but it is clear to me that this influential annual event is evolving. I see three relatively new RECon trends/developments that I think are significant beyond the conference itself; indicating bigger-picture changes within the broader retail real estate industry:

Stronger international presence

The world’s largest retailer is taking steps to display its home improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy-man narrator explains, “All the tools are available at Walmart to get you going."

New York -- The world’s largest retailer is taking steps to display its home-improvement prowess through a digital marketing campaign centered on a “Projects Made Simple” area at Walmart.com.

The area is organized by home improvement project. For instance: how to stain a deck, install a water filter system, caulk a window or install a towel bar. In the deck video, an unidentified handy man narrator explains, “All the tools are available at Walmart to get you going.”

Los Angeles -- Lorna Jane, the premier Australian activewear brand for women, will open its second U.S. location, in Marina del Rey, Calif., this month. 

The company’s other U.S. location opened in March 2012, in Malibu, Calif. A third flagship store is scheduled to open in June in Santa Monica, and an online retail store will launch later this year.

By Matthew Talbot, [email protected]

AUSTIN, Texas — Whole Foods is rewarding customer that live a green lifestyle through its new app it created with Whole Planet Foundation and BlueAvocado.

Montvale, N.J. -- A&P president and CEO Sam Martin will star in the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

Austin, Texas — Whole Foods is rewarding customers that live a green lifestyle through a new app it created with Whole Planet Foundation and BlueAvocado.