The Body Shop launches eGift card program from CashStar

PORTLAND, Maine -- The Body Shop launched a new earth-friendly eGift Card service powered by CashStar, a digital gifting and incentives company. Customers can now purchase and send personalized eGift Cards to family and friends for redemption online or at any of the thousands of The Body Shop stores across the United States and Canada.



"As a company dedicated to protecting the planet and using natural ingredients, we found eGift Cards to be a thrilling opportunity for The Body Shop brand," said Alfred Montalvo, senior director of emerging channels at The Body Shop.



"Through this new partnership with CashStar, our customers can now save plastic resources and reduce their carbon footprint by sending gift cards digitally. We are excited to be able to further extend our green efforts to the gift card experience."