Digital Marketing

Toronto -- Mood Media announced that it is consolidating its portfolio companies — Muzak, DMX and Mood Media — into a single global brand under the Mood banner. Mood acquired Muzak, which was founded in 1934, in 2011.  

“It’s the end of an iconic American brand,” said Lorne Abony, chairman and CEO Mood Media, in a New York Times report.
    

TORONTO — Canadian consumers eager to get their hands on a Target loyalty card can now apply for one. Target Canada announced that pplications for its REDcard products - the Target Debit Card and the Target RBC‡ MasterCard - are now available online at Target.ca/redcard. Guests planning to shop at Target stores in Canada with a REDcard will receive an additional 5% off Target's already low prices, applied instantly at the time of purchase.

New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


New York -- Barneys New York said Thursday it will launch its off-price website Barneyswarehouse.com on Monday, following a two-week pilot in August. Merchandise on the warehouse site will be past-season sale items at discounts of up to 75% off retail, and will be used along with its brick-and-mortar outlets for liquidation.

A new online destination profiling sustainability innovations and innovators has been created by The Mother Nature Network (MNN) and Walmart.

The Web site is called, "The Leaderboard" and the goal is to showcase the biggest innovations in sustainability and the pioneers who are creating them.

Toronto -- Hudson’s Bay Co. said Thursday it has introduced a new three-tiered rewards program, partnering with Capital One Canada to boost the rate at which HBC shoppers earn reward points for shopping at Hudson's Bay, Thebay.com or Home Outfitters.

Hudson's Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or online and, as they move up the tier levels, they earn more points per spend.

SAN FRANCISCO — Target has found a new friend in Facebook, as the retailer has become one of the first businesses to participate in the social network's new gift card program.

According to a Reuters report, consumers can buy cards for their Facebook friends for use at four different businesses including Target, LVMH Moet Hennessy Louis Vitton SA's Jamba Juice and Darden Restaurants Inc's Olive Garden.

NEW YORK — Samsung Electronics has partnered with New York-based designer to create the industry's first co-created print inspired by crowd-sourced sketches and images using the Galaxy Note II. The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, an award-winning, nationally-recognized charity that uses the arts to nurture the creative talents of at-risk children and youth.