Kroger launches new digital coupon center

Cincinnati The Kroger Co. said Thursday it has launched a new online tool designed for customer savings. The digital coupon center combines manufacturer, Kroger brand and web-only exclusive coupons, and locates them in a single online center.

Customers load offers directly onto their Kroger Plus Card or loyalty cards for other stores Kroger operates including City Market, Dillons, Fred Meyer, Fry's, Jay C, King Soopers, QFC, Ralphs and Smith's.

"This new digital coupon center makes it even easier for our customers to save money," said Evan Anthony, VP corporate marketing and advertising for Kroger. "Our customers asked to make online coupons easier for them to use and we listened. The time and money they can save is just the latest way Kroger delivers more value to its customers."

The site is accessible via kroger.com/digitalcoupons.