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Digital Marketing

  • Walgreens continues supplier diversity initiative

    DEERFIELD, Ill. — Walgreens is continuing its Community Corner Initiative by showcasing products manufactured by African-American suppliers, in line with Black History Month.

  • Best Buy offering Super Bowl deals

    MINNEAPOLIS -- Best Buy announced that it is helping consumers get ready for the Super Bowl by offering deals on Samsung products in stores and online through Feb. 5. 

    Best Buy's deals include:

  • GeoGirl 'makes up' void in tween market

    NEW YORK — At a press event in New York on Wednesday, Pacific World and Walmart officially took the wraps off a new eco-friendly beauty line for tweens, aptly named GeoGirl.

    The line, which has a suggested retail price between $3.98 and $5.98, is launching exclusively at about 1,250 Walmart stores and on Walmart.com beginning in March. The 69-SKU collection includes makeup for face, lips, cheeks and eyes, as well as skin and body care. A GeoGirl website is slated to launch Feb. 24.

  • Sony to bring PlayStation games to Android devices

    TOKYO -- Sony Computer Entertainment has unveiled "PlayStation Suite" (PS Suite) for Android based portable devices.

    In providing the PlayStation experience on Android based portable devices, SCE said it will commence a "PlayStation Certified" license program for hardware manufacturers.  Through this program, SCE will offer necessary support, including development support as well as logo licensing, to ensure the delivery of PlayStation quality experience across various devices.

  • Candies gets sweet with Vanessa Hudgens

    NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

  • Rite Aid kicks off contest for Wellness+ members

    CAMP HILL, Pa. - Rite Aid on Monday sweetened the pot for those loyalty card members braving the cold and visiting the pharmacy in February.

    With the purchase of $100 or more of specially marked products throughout the store, Rite Aid’s Wellness+ cardholders can earn a $20 +UP Reward, and at the same time be automatically entered into a sweepstakes featuring more than $100,000 in prizes, as part of Rite Aid's new Winter Rewards Program through Feb. 26.

  • Online traffic down, but holiday sales set record

    Online sales soared to new heights this past holiday season even though major retailers had a tough time attracting traffic during December. For example, Target.com during December had 37.3 million unique visitors which sounds like a lot and was enough to earn it the 30th ranking on comScore’s top 50 Web properties report released this week.

  • Fresh & Easy bag design winner revealed

    EL SEGUNDO, Calif.  -- Fresh & Easy Neighborhood Market announced that it has debuted the winning design from its first-ever Design-A-Bag contest in its stores this week. The new reusable bag retails for only 79 cents and has already been a big hit with customers with thousands already sold. The bag's creative design was hand-drawn by Los Angeles resident Josephine Close, who received a year's worth of free groceries for winning the contest.

  • Area marketing director named for two Mills properties

    Ontario, Calif. -- Indianapolis-based Simon Property Group announced that Masa Liles has joined The Mills, a Simon Co., as area director of marketing for Ontario Mills, California’s largest outlet and value retail shopping destination, and The Block at Orange, an open-air shopping, dining and entertainment destination in southern California.

  • Walmart promotes NYC efforts with new website

    New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

    The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

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