Digital Marketing

NEW YORK — International lifestyle brand Club Monaco is leveraging the power of social media to promote its fashion apparel and accessories. It has launched an interactive fashion lookbook on Tumblr. 

Club Monaco hopes to use the visually driven platform to expand its reach and entice consumers to see and share fashion looks months before they hit the stores. 

Walpole, Mass. -- Walmart announced the completion of eight new solar photovoltaic (PV) arrays in Massachusetts, celebrating with an event at its Walpole store.

Bloomington, Minn. -- Mall of America., the nation's largest retail and entertainment destination, has unveiled a new logo and tagline.  

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, in Hilton Head Island, has launched a new website, Sheltercovetownecentre.com, designed to reflect the center's approach to relaxation and rejuvenation.

ELIZABETH, N.J. — Century 21 is opening a new concept store at the Outlet Collection Jersey Gardens in Elizabeth, N.J. The retailer hopes a smaller footprint will offer shoppers an “elevated shopping experience” with a highly edited assortment of fashion and accessories for men and women.

WESTPORT, Conn. — TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America, adding capabilities with licensed properties and integrating digital components to current customer initiatives.  

Katy, Texas -- The Vista Cos. said that Lindsay Kaye has joined the LaCenterra at Cinco Ranch team as director of marketing and public relations, effective April 23.

Kaye will handle marketing, advertising, event coordination and public relations for the LaCenterra at Cinco Ranch mixed-use development.

Prior to joining The Vista Cos. team, Kaye was promotions manager for Radio Disney.

LOS ANGELES — Specialty sporting goods retailer Sport Chalet is looking to public relations boutique agency Formula PR to help establish its brand as a leader within the active lifestyle industry. 

The multi-faceted program will focus on elevating visibility around Sport Chalet’s in-house health and fitness experts, heightening regional awareness through interactive events and custom programs, in addition to connecting with consumers, and positioning the brand as the go-to resource for education, training and gear in the vast sports arena.