Digital Marketing

New York City -- Centro Properties Group US announced it has officially changed its name to Brixmor Property Group, Inc., effective immediately. 

The name change follows the acquisition of the company in June by an affiliate of Blackstone Real Estate Partners VI L.P. 

Brixmor is the second largest owner of community and neighborhood shopping centers in the United States with 585 properties aggregating approximately 92 million sq. ft.

Boston -- Survey results released Tuesday by Shop.org showed that almost half of all retailers plan to offer eGifting this holiday season and 44% are looking at location-based deals as a key element of their mobile marketing strategies. 

The survey, sponsored by CashStar and conducted in September at the annual Shop.org Retail Summit in Boston, found a growing concern among retailers about the lack of personalization of gift cards. 

LOS ANGELES — The state of the economy continues to impact consumers' holiday shopping decisions as many plan to spend less or the same this year.

PLEASANTON, Calif. — Safeway announced that Portland, Ore. has been named "America's Most Natural City." The city earned the title by garnering the most votes on Facebook.  As a result, Portland will receive a donation of $20,000 and 25 picnic tables constructed from the Guinness World Record holder for the World's Longest Picnic Table. 

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

Dallas -- Neiman Marcus said Thursday it has launched its first-ever foursquare challenge to take place on Oct. 1 in conjunction with the department store retailer’s Shoe & Handbag Event.

MORRISVILLE, N.C. — Macy’s and  JCPenney rank as the nation’s top “local” advertisers, according to a new report from RSR Research. The study, “The Local Approach: The State of Localized Advertising in Retail,” finds most major retailers are missing huge opportunities to drive store traffic through localized digital advertising campaigns.

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

PITTSBURGH — GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

Chicago -- Burberry, Walgreens, Ralph Lauren’s Roger Farrah and Tesco were among the winners at the annual Oracle World Retail Awards, which took place on Tuesday during the annual World Retail Congress in Berlin.

Burberry took home the Retailer of the Year Award. The luxury brand was cited for its far-sighted leadership, professionalism and a compelling offer across multiple platforms.