Digital Marketing

PHILADELPHIA — A favorable customer response to product offerings at Urban Outfitters contributed to the retailer’s net income of $76 million for the three months ended July 31.

Total company net sales for the second quarter increased 12% to a record $759 million. Same-store sales, including the company’s direct-to-consumer channel, increased 9%.

Comparable retail segment net sales increased 38% at Free People, 9% at Anthropologie and 5% at Urban Outfitters. Wholesale segment net sales rose 17%.

Los Angeles -- A new survey by PriceGrabber confirms that consumers are determined to think frugally when shopping for back-to-school this year, with 57% of respondents saying they will attempt to buy more items that are "on sale," while 42% say they will comparison shop for the best price. 

ROCKFORD, Mich. — Wolverine Worldwide has appointed Jodi K. Watson as president of consumer direct, reporting to chairman, CEO and president Blake W. Krueger.  

In her new role, Watson will be responsible for direct-to-consumer operations for the company, including stores and e-commerce.

Watson was most recently the company’s VP of e-commerce, leading Wolverine's global digital strategy. She has served on its retail leadership team since joining the company in 2009.

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

Canton, Mass. – To mark the first anniversary of its mobile gifting/payment app, Dunkin’ Donuts is launching a sweepstakes on Twitter. The sweepstakes, called “DD Mobile Appiversary,” will give 365 consumers a $10 Dunkin' Donuts mGift.

Chantilly, Va. – Operators of franchises are actively involved in the local online and social media presence of their franchise businesses, often funding and controlling digital marketing activities at the local level. A new report from BIA/Kelsey, Local Commerce Monitor Wave 17 (LCM), shows that franchises estimated their franchisors covered, on average, 43% of the online presence costs of their individual businesses, for things like website development, landing pages, enhanced listings and online video

Kellogg is looking to BrightRoll, an independent video advertising platform, to help the company simplify and maximize the efficiency of its digital video advertising.

Kellogg is expanding its video advertising capabilities and leveraging BrightRoll’s platform to boost brand awareness among a growing digital audience, as consumer viewing habits shift from television to computers, mobile devices and connected TVs. 

Los Angeles — Self-proclaimed beauty and fashion junky, Jennifer Geisman, creator of Beautygrl.com, has begun writing a new fashion and lifestyle blog, “Fearless Fashionista,” for four Southern California retail centers, owned and managed by General Growth Properties.

The centers include Galleria at Tyler, Glendale Galleria, Northridge Fashion Center and Otay Ranch Town Center. The blog is available at each center’s website.