Winn Dixie expands Fuelperks! program into central Fla.

ORLANDO, Fla. — Winn-Dixie on Wednesday expanded its Fuelperks! rewards program throughout central Florida, incorporating 62 Winn-Dixie stores in Orlando and Daytona, Fla., areas into the program.

As part of the program, the Winn-Dixie customer reward card has been redesigned to include a magnetic stripe on the back, similar to a debit or credit card.

Shoppers using the new Winn-Dixie customer Reward card can begin earning fuel discounts at more than 150 participating Shell stations. Winn-Dixie customers have already saved more than $26 million with the Fuelperks! rewards program, which includes more than 300 store locations throughout Georgia, Florida and Louisiana.

For every $50 in qualified purchases using the new CRC at Winn-Dixie, guests earn a 5 cents-per-gallon discount on fuel that is redeemable on a single fill-up, up to 20 gallons at any one of more than 300 participating area Shell stations. Additionally, Fuelperks! are stackable. For example, if a customer spends $100, he or she will earn a 10 cent-per-gallon discount, if a customer spends $150, he or she earns a 15 cent-per-gallon discount.

This Fuelperks! expansion is part of the grocer’s ongoing partnership with Excentus Corp., a retail marketing coalition specializing in fuel-based reward programs.