Digital Marketing

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

The rapid spread of a presumably false rumor about Jack Nicholson retiring from acting last week got me thinking about what a true Hollywood icon he has become and how he took a very unique path to greatness. Retailers aspiring to greatness in their social efforts may want to “be like Jack” in the way they apply social media technology.

Know your own strengths

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

Macy’s is looking to enhance its appeal to Millennial customers by expanding its athletic apparel assortment, which will include Nike, the North Face, Under Armour, Calvin Klein Performance and Ideology, to more stores this fall and the addition of Helly Hansen in select locations. 

This expansion is part of the retailer’s Millennial strategy designed to attract a new generation of customers looking for trend, style and value. Macy’s will begin rolling out new product for men, women and kids to stores and on macys.com this month.

SAN JOSE, Calif. — Orchard Supply Hardware has launched a mobile app to mark the company’s 82nd anniversary during its upcoming Founder’s Day weeklong event.

Milford, Conn. – Subway is entering a cross-platform advertising partnership with NBCUniversal for its new interactive game show “Million Second Quiz.” In addition to providing gift cards to contestants during the course of the show, Subway will offer photo opportunities and social media engagements.

Other aspects of the joint campaign will include messaging on Facebook and Twitter, a prize of a year’s worth of foot-long subs via an NBC radio promotion, and a Subway presence in the live stream both online and in the MSQ App.

Bud Light Platinum and Justin Timberlake are launching "Platinum Nights," a digital-to-real-world scavenger hunt that will challenge social media-savvy fans to unlock a series of weekly clues for a chance to win Platinum flyaway experiences during Timberlake's The 20/20 Experience World Tour.

Throughout the next 13 weeks, Timberlake, Bud Light Platinum's creative director, will release a weekly clue via his Facebook page to lead fans to online and real-life Platinum experiences where they can unlock additional clues.  

Beauty.com is offering a free gift as an incentive for shoppers to spend at least $100 on the site. The Heartbeat Bag, developed by the creative force behind New York fashion line, Honor, is a clutch filled with products.

The black cosmetics case is clad in white hearts and has white lining dotted with black hearts. Shoppers can store beauty products in the translucent pink windows. The inside and outside of the clutch are waterproof.