Digital Marketing

New York City -- Kohl's Corp. reported a 3.9% rise in same-store sales in October, better than analysts’ expectations, amid strong demand for its new Jennifer Lopez and Mark Anthony brands.

In a statement, CEO Kevin Mansell said that customers responded favorably to the pair of new brands, as well as the company's marketing programs.

“As we enter the important fourth quarter, we plan to continue our investment in marketing, especially digital and broadcast, to drive customer traffic and broaden our reach,” he said.

By Jay Samit, [email protected]

Hoffman Estates, Ill. -- Sears and Kmart stores are debuting “mobile shopping walls” in high-traffic areas to reach customers who are traveling or on-the-go during the holiday season. The walls, which feature top toys from Sears and Kmart, provide Quick Response codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

PLANO, Texas — JCPenney announced that it has launched a new, customizable feature on its website for its annual Angel Giving Tree Online partnership with The Salvation Army.

BENTONVILLE, Ark. — Walmart is giving customers the chance to preview its Black Friday specials early. The company announced that customers can sign up at Walmart.com or Facebook.com/Walmart to receive an early preview of its specials on the widest assortment of top electronics, toys, apparel and more. 

BENTONVILLE, Ark. — Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts and an enhanced mobile app that together streamline on-the-go and at-home shopping.

Bentonville, Ark. -- Wal-Mart Stores said Wednesday it is offering an early previous of its Black Friday deals.

The retailer will begin previewing special deals on Wednesday, and will hold an early holiday sale beginning Nov. 5.

The Black Friday preview for specials in electronics, toys and apparel will be available to shoppers who sign up at Walmart.com or the store's Facebook page, according to the company.

MIRAMAR, Fla. — Russell Hobbs, the licensee of the Farberware brand, announced that it has launched an exclusive line of small kitchen appliances at Walmart.

Farberware's line of products includes a chic, programmable coffee and tea maker, a dual-function food processor and a powerhouse 10-speed blender. All have stainless steel finishes and unparalleled craftsmanship perfect for the home chef that is interested in high-quality, great-looking appliances at an affordable price, according the company. All items are priced at $59.88 each.

Atlanta -- Jones Lang LaSalle announced Tuesday that it has launched a comprehensive digital media program across its 98 million-sq.-ft. nationwide retail portfolio.

The firm is rolling out The Scoop customer loyalty program, the My Style social media program and new center-specific mobile apps to deliver up-to-the-minute information on fashion trends, retailer promotions and events.

New York City -- New York & Co. said Tuesday it has launched its debut Facebook sweepstakes campaign, which it will promote through multiple social media outlets.

The promotion, which runs Nov. 1 – Nov. 16, utilizes email, in-store signage, Facebook and Twitter, and awards a sweepstakes winner a trip for two to New York City, as well as provides gift cards to runners up.