Digital Marketing

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

CHICAGO — The third annual Mobile Audit, released Thursday by e-commerce and digital marketing company Acquity Group, found that mobile adoption is on the rise. In fact, the percentage of retailers with a mobile site reached 37% in 2011, up from 12% in 2010 and only 4% in 2009 — a 210% increase over the past year alone.

Fort Worth, Texas -- A holiday social media program has earned RadioShack top honors in a national media award event.

The retailer’s 2010 holiday social media program, supported by imc2 as RadioShack's social media agency, won in its category at the Fifth Annual Forrester Groundswell Awards.

Wayne, N.J. -- Toys "R" Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys “R” Us.

MINNEAPOLIS — Target has partnered U.K. beauty expert Maria Hatzistefanis and is now carrying her Nip + Fab beauty brand in Target stores and online at Target.com.

Launched in 2010 and previously available only across the pond, Nip + Fab is now available in the United States through its partnership with Target.

Beauty mavens can select from 14 different Nip + Fab skin solutions and body blends, including Nip + Fab Tummy Fix, Nip + Fab Pigmentation Fix and Nip + Fab Dark Circle Fix.

Hatzistefanis also has created the Rodial beauty brand.

New York City -- The International Council of Shopping Centers said Wednesday it has created a social media application by Mobile Fridge, allowing users to view ICSC events and trends via smartphone.

The fashion and retail blogospheres went into overdrive with complaints about how Target botched the launch of its latest and exclusive limited time collection, Missoni for Target. And shoppers across the nation took to Facebook, Twitter and other sites to share their frustrations. The folks who seemed to be the most put-out were those who ordered goods online.  After experiencing long delays and going through any number of hurdles before they were even able to place an order, many are now being told that their orders would be delayed or, even worse, canceled.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it is customizing the shopping experience even more for its customers by providing them with  new digital local ads available on searslocalad.com and kmartlocalad.com.  

NEW YORK — Macy’s is positioning itself as a leader in fashion, beauty, home and lifestyle news and trends with launch of mBLOG at macys.com/mblog. According to the company, the website will include tips from Macy's staff as well as experts from such sites as Fashionista.com and FoodRepublic.com. 

NEW YORK — Despite concerns about the economy and rising household expenses, nearly 3-out-of-5 consumers (59%) will put aside economic worries and spend the same or more this holiday season, according to Deloitte’s 26th annual survey of holiday spending intentions and trends. While this is a slight decline from 2010, it represents an eight percentage point increase from 2009.