Digital Marketing

Seattle -- Zoomingo, the personalized shopping discovery app that helps shoppers find the best deals in their local stores and malls, announced an agreement with Simon Property Group, the largest mall operator in the U.S., to market the Zoomingo app for the upcoming 2013 holiday shopping season.

In August, women’s specialty apparel retailer Coldwater Creek, which operates 402 stores in 47 states, announced it had landed Deborah Cavanagh as its new chief marketing officer. She is charged with leading the multichannel brand’s marketing and creative services. One of Cavanagh’s first orders of business? To re-engage the Coldwater Creek core customer, as well as connect with new ones.

J. Crew consumers can now take advantage of MasterCard’s digital wallet service, MasterPass, at checkout. The digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience regardless of where they are.

New York -- Starting in November, J. Crew consumers can take advantage of MasterPass at checkout, a digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they’re at home, in a store or on the go.

New York -- The 87th Annual Macy’s Thanksgiving Day Parade will step-off at 77th Street and Central Park West on Thursday, Nov. 28 at 9 a.m. Started in 1924 with only about a dozen elements, the 2013 line-up of wonder features 15 giant character balloons; 37 large scale, novelty/ornament balloons, balloonicles, balloonheads and trycaloons; 30 floats; 1,600 cheerleaders and dancers; 900 clowns; 11 marching bands; and a host of celebrity performers.

Leading sales and marketing services provider Crossmark has enhanced its shopper marketing capabilities with the purchase of PromoWorks.

The transaction will result in Crossmark being the preferred product sampling and demonstration agency for 10 of the top 20 food retailers in North America and the exclusive event marketing planning agency for many of the top consumer brands, according to the company.

Wakefield, Mass. – Most consumers in the U.S., U.K., and Australia are not using mobile technology for holiday shopping this year, but many will use mobile devices for product research and in-store showrooming. According to results of the 2013 Holiday Preferences Study from SDL, the majority of consumers in the U.S. (64%), U.K. (68%) and Australia (67%) are not using a tablet or smartphone more this year to purchase gifts.

Mini catalogs help offset increased costs of mailing, without sacrificing circulation

In the largest price increase since 2007, the U.S. Postal Service (USPS) is proposing a rate hike of 5.9%, a move that has catalog mailers scrambling to assess the impact of such an increase and also evaluating less expensive alternatives. The Postal Regulatory Commission (PRC) has up to 90 days to rule on the proposal, with the price increase going into effect as early as Jan. 27, 2014.