Digital Marketing

Corte Madera, Calif. – Restoration Hardware grew its net income an impressive 389% to $13 million from $2.7 million in the same period a year earlier. Net revenues for the third quarter of fiscal 2013 increased 39% to $395.8 million from $284.2 million, while same-store sales increased 29%.

Gary Friedman, chairman and co-CEO of Restoration Hardware, credited net revenue growth and advertising savings as factors driving the company’s net income increase. The strong quarterly financial performance exceeded Wall Street expectations.

Eight-in-10 (77%) consumers would be willing to share their smartphone location data as long as they received enough value in return.

A new study from in-store mobile marketing platform provider Swirl also revealed that consumers are much more likely to entrust their location information to their favorite retailers (65%) than to shopping/deals apps, Google or Facebook.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

Canton, Mass. – Dunkin’ Donuts has launched its “HoliDDay Fashions” contest, inviting people to post photos of themselves in their holiday clothing and costumes on Facebook, Twitter and Instagram. Beginning Dec. 12 and continuing through Dec. 18, customers can submit their photos on Facebook, Twitter and Instagram using the special hashtag #HoliDDayFashions.

On Dec. 20, Dunkin' Donuts will announce a total of five winners to receive a prize pack. No purchase is required.

Amazon.com is the most popular U.S. online retail site when it comes to having Web content shared on Pinterest in the run up to Christmas 2013.

In a study of 10 top US retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions, respectively. According to a study conducted by digital marketing software and services specialist Searchmetrics, content from Amazon.com currently generates 16,360 pins per week, Walmart generates 5,778 pins per week and Apple generates 3,871.

New York -- Amazon.com is the most popular U.S. online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013. The findings come from a study by digital marketing software and services specialist Searchmetrics.

In a study of ten top U.S. retail sites, images and pages from Amazon.com are being shared most frequently on Pinterest, with Walmart and Apple taking second and third positions respectively.

North Bergen, N.J. – Vitamin Shoppe has announced that on Nov. 21, 2013 it filed suit against law firm Seeger Weiss LLP in New York federal court. Vitamin Shoppe argues that Seeger Weiss is infringing on the company's trademarks on a website designed to solicit plaintiffs for a class-action lawsuit over alleged misrepresentations related to its Bodytech protein supplements and is being harmed by unauthorized use of its trademarks.

Reston, Va. -- For the holiday season-to-date, $31.5 billion has been spent online, marking a 9% increase versus the corresponding days last year, according to comScore. However, as noted in previous releases, Thanksgiving Day was six days later this year than last and causes more heavy spending days to fall in the year ago period, thereby diluting growth rates at this point.

Green Monday (Dec. 9) saw $1.4 billion in desktop online spending, up 10% versus year ago, representing the third heaviest online spending day of the holiday season-to-date.