Digital Marketing

San Francisco -- Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.
 
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America's largest single chain digital out-of-home network installed in approximately 4,400 locations.
 

New York -- Walgreens will launch a loyalty card on Sept. 16, Reuters reported.

The move follows the chain’s long insistence that it did not need a loyalty card, even as rival CVS Caremark Corp. and Rite Aid Corp had their own successful well-established programs. The CVS ExtraCare loyalty program claims more than 70 million households as members.

Palo Alto, Calif. -- A survey released Thursday by Apigee found that three out of five – or 57% – of mobile app users would consider purchasing their holiday gifts this year on a mobile device.

The 2012 Holiday Shopping survey revealed that the top items that would potentially be purchased via mobile are books (32%), electronics (31%), gift cards (27%), DVDs/Blue-ray discs (26%), clothing (24%) and toys (20%).

Minneapolis -- Target Corp. said Thursday it has awarded $2.5 million in Target gift cards to schools across the country, much of it due to a strong Give With Target campaign with a robust Facebook participation.

New York -- Survey results unveiled Thursday by online coupon site RetailMeNot.com and Ipsos Public Affairs found that  an overwhelming number of consumers think the economy is in dire straits. As well, this pessimistic group is shoppers to adjust their holiday consumption behaviors and shop earlier this year.  

Specific findings of the report include:

EL SEGUNDO, Calif. — Mattel's highly-anticipated Apptivity line, which the company introduced at the 2012 Toy Fair in February, is now available for the iPad.

At the Toy Fair, representatives for Mattel demonstrated how Apptivity allows kids to take a physical toy, such as a Hot Wheels car and play with it on the screen of an iPad. Other brands now available through the Apptivity line include Fisher-Price, Monster High and WWE.

LOS ANGELES — Reality TV personality, Kristin Cavallari has partnered with Chinese Laundry for a capsule footwear collection composed of pumps, platforms, booties and flats available at retail this December.

"My love for shoes is no secret.  To have been able to work with Chinese laundry as a web ambassador and now as a designer has truly been a dream come true," said Cavallari.  "It was important to me to create a collection of shoes that is not only fun and versatile, but also price friendly and comfortable."

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

By Taqi Mohiuddin, [email protected]

The stakes are rising in retailing.