Digital Marketing

Atlanta -- M-commerce provider CorFire said Thursday that it is providing virtual mobile payment capabilities to Dunkin' Donuts.

The technology supports Dunkin' Donuts' recently launched mobile app, which eliminates the need for physical cards and enables consumers to gift via SMS, email and social networks.
 
The Dunkin' App is technology agnostic and the solution, which works on most smartphones, delivers Dunkin' Donuts franchisees with payment and gifting solutions that drive customer loyalty while providing cost savings.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

The Hershey Company extended and expanded its NCAA Corporate Partner agreement through 2016.

The leading North American chocolate company said it extended its NCAA Corporate Partner agreement with CBS Sports and Turner Sports and signed a new sponsorship deal with IMG College that will give the company a larger presence within collegiate sports.

Angela Myers was named SVP of retail consulting at Spire, a quantitative shopper intelligence firm.

Jacksonville, Fla. -- Regency Centers said Friday it is asking Baltimore residents to suggest stores and restaurants they want to open at their local Parkville Shopping Center through an online crowdsourcing platform called Popularise. 

The leasing recommendations will be considered as part of the grocery-anchored center’s renovation, which has begun construction. 

MOORESVILLE, N.C. -- Lowe’s Companies and the collegiate multimedia, marketing and licensing/brand management firm IMG College announced a national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.
 

Schaumburg, Ill. -- Consumers focus on savings when they log in to their digital devices to shop for groceries, according to a new study from Nielsen. The top weekly U.S. activities related to grocery shopping on a connected device, ranging from a mobile phone to  tablet, included reading online grocery circulars (62%), looking for coupons online (55%) and browsing a manufacturer’s website for a grocery category (55%).
 

Hampstead, Md. -- JoS A. Bank Clothiers reported that its earnings in the second quarter rose 12.7% to $23.2 million, from $20.6 million a year earlier, easily beating analysts projections. The retailer said it plans to open about 45 to 50 stores each in fiscal 2012 and 2013.

Total sales in the quarter rose 12.9% to $260.3 million. Sales in the company's direct marketing segment, which consists of the Internet and catalog call centers, rose 39.3%.Same-store store sales increased 6.1%.

NEW YORK — U.K. retailer John Lewis has become the first company outside of the United States to partner with Barnes & Noble for the sale of Nook devices.

John Lewis will offer Nook products at  37 U.K. stores and on www.johnlewis.com. As previously disclosed, Barnes & Noble will also offer Nook devices and content to U.K. customers this autumn through its own online storefront, www.nook.co.uk.

GRAPEVINE, Texas and ROSEVILLE, Calif. — GameStop has announced that customers can purchase digital, web-access Prima e-guides at GameStop retail locations. The new program, “Buy In-Store, Redeem Online,” launches with an exclusive Madden NFL 13 tournament bundle. This exclusive GameStop eGuide bundle includes two tournament-level eGuides (offense and defense). Regularly priced at $39.99, GameStop customers can get the bundle for only $19.99.