Digital Marketing

Generally speaking, I’m not big on trend forecasts. Maybe it’s because there are so many of them, particularly at this time of the year. They all seem to blend together into a mass of predictions and statistics.

Online sales are expected to reach record levels this holiday season, but traffic to Walmart.com was down in November compared to the same period the prior year.

COMMERCE, Calif. — 99 Cents Only Stores has revamped its website to better showcase a range of new capabilities, including bulk purchases and in-store pickup of online orders.

ATLANTA — Dollar General is teaming up with InComm, a prepaid product and transaction services provider, to make life easier for online gamers.

Dollar General will offer Microsoft Xbox LIVE via PIN-on-receipt delivery across its network of more than 10,000 stores, making it easier for consumers to purchase Xbox LIVE points and Xbox LIVE Gold Memberships directly at the register, through InComm's recently launched Digital Delivery Application.

Anxiety over Amazon.com is at an all time high this holiday season and a top executive at Nordstrom shared insights recently on competing successfully.

Reston, Va. — Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.

Aaron Brothers has launched its new prototype, opening a store in West Hollywood, Calif. (and another in Woodland Hills). The new format, designed Chute Gerdeman, Columbus, Ohio, is hip, urban and creative, providing an experience that inspires artistic expression. The ambiance is that of an urban artist’s loft, with polished concrete floors, fixtures on industrial-style wheels and hand-hewn qualities.

Reston, Va. -- Survey results released Monday by comScore revealed that the most recent work-week saw four individual days eclipse $1 billion in spending, led by Green Monday with $1.275 billion.

comScore, which has monitored holiday season retail e-commerce spending for the first 44 days of the November–December 2012 holiday season, reported that to date $33.8 billion has been spent online, marking a 13% increase versus the corresponding days last year.