Digital Marketing

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.  

New York — Retail developer Edens has selected four finalists for its annual Retail Challenge, a nation-wide student competition for the most compelling new retail concept. The announcement of the winner kicks off this year’s smART: The Art of Retail conference.

Both the Edens Retail Challenge and smART aspire to incubate new ideas, share knowledge and identify the next generation of industry thought leaders.

Shopzilla, a leading source for connecting buyers and sellers online, has acquired Connexity, a pioneer in the programmatic media buying and optimization space.

Amazon has never been shy about tooting its own horn and the most recent example involves the company’s content engine known as Amazon Studios.

Since launching in November 2010, aspiring screenplay writers have submitted more than 20,000 movie scripts and 6,000 series projects. Amazon recently debuted a second batch of original series and one week later the company is heralding positive feedback from reviewers and customers.

New York -- nGage Labs and Web Decisions have entered into an arrangement that combines nGage’s personalized mobile customer engagement capabilities with Web Decision’s omnichannel marketing database solutions to create a fully integrated database-drive mobile customer engagement solution.

With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.

But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.

New York – Consumers are increasingly performing omni-channel shopping, and prefer personalized offers across the different channels they shop. According to a new survey of more than 1,000 online consumers from retail personalization technology vendor Synqera, U.S. consumers still prefer promotional content and coupons from traditional print media (magazine, newsletter/flyer, newspaper) (75%), found online (72%), or received after a purchase (62%) for future shopping.