Digital Marketing

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Comedian Larry the Cable Guy has teamed up with Prilosec OTC to show racing fans that “You Can’t Beat Zero” by offering them great “Zero Experiences” at two top stock car races and a chance at winning Prilosec OTC’s hottest wheels: a “monster” utility vehicle.

Vancouver, Canada – Lululemon Athletica Inc. is reportedly ending its ban on customers who have resold its goods on sites such as EBay and Amazon.com from purchasing items on its e-commerce site. According to Bloomberg, Lululemon instituted the policy to stop consumers from purchasing and reselling merchandise in bulk, but is rescinding it after a large volume of customer complaints.

Vertical footwear retailer Keds is launching an omnichannel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

Atlanta – More than 50% of brands don’t have a strategy in place to manage responses to social media complaints from customers. Results of a recent survey conducted by Social Media Marketing University (SMMU) shows that 58.2% of brands receive customer complaints via social media “occasionally,” 10.9% receive them “somewhat often” and 4.9% receive them “very often.”

In total, almost 75% of brands receive social media complaints. In addition, survey results show:

New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.  

Budweiser revealed the brand's global campaign on behalf of its official sponsorship of the upcoming 2014 FIFA World Cup in Brazil. Budweiser's Rise as One will celebrate the moments that bring together and inspire fans of the game around the world, the company said.

New York — Retail developer Edens has selected four finalists for its annual Retail Challenge, a nation-wide student competition for the most compelling new retail concept. The announcement of the winner kicks off this year’s smART: The Art of Retail conference.

Both the Edens Retail Challenge and smART aspire to incubate new ideas, share knowledge and identify the next generation of industry thought leaders.